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This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth.
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Fundamentals for Becoming a Successful Entrepreneur thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. You’ll learn how to:
- Recognize, define, test and exploit business opportunities
- Develop business ideas into business concepts with revenue models that create value and can be profitably sustained
- Determine your concept’s feasibility through industry, market, trend, economic, breakeven, and risk analyses
- Establish a proper ethical and legal foundation for the business concept
- Succinctly and effectively demonstrate your concept’s viability to a potential funder
- Organize and manage human and social capital -- including resources provided by your family
Throughout, Carsrud offers entrepreneurship techniques and approaches you can use in many ways: to build your own profitable new venture, create a successful non-profit, make a public agency more effective, transform your current organization, or succeed as a self-employed professional.
Table of Contents
1. Overview and Introduction
2. What is Success for You?
3. Idea to Concept to Business Model
4. Using Market Research
5. Feasibility Analysis
6. Product and Service Development
7. Fundamentals of Marketing and Sales
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8. Building an Organization
9. Legal Issues and Governance
10. Financing and a Revenue Model
11. Launching the Venture
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12. Managing a Small/Medium Venture
13. Special Issues for Social Ventures and Non-profits
14. Special Issues for Technology-Based Ventures.
15. Special Issues for Arts and Humanities
16. Special Issues for Self-Employed Professionals
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